Big article in Göteborgs-Posten about our latest nudging project

How do you reduce the amount of cigarette butts in the streets? 

We used behavioral insights to help reduce the amount of cigarette butts in the street of the City of Gothenburg.  We will soon release the full report from the pilot study but here is a first article from Göteborgs-Posten, one of Sweden's largest newspapers!

Read the full article here (in Swedish):

Thanks to Göteborgs Stad and Demos Helsinki for good collaboration on the project. 

Interested in behavioral insights and nudging for sustainable choices? Join our facebook group Nudging Sweden to learn more!

 #nudge #awinwinworld


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