Welcome to A Win Win World and Nudging Sweden, Jessica Viktorsson!

We are delighted to welcome Jessica Viktorsson to the A Win Win World team. As the new Membership Manager for Nudging Sweden, she will make the network even bigger and better. What does she have to say about her passion for nudging, her intentions for the network, and her favorite scientific fields of resilient entrepreneurship, human ecology and environmental psychology? Get to know Jessica!

– I hope to find new ways to disseminate project results from Nudging Sweden members to wide audiences.

– I especially like nudges that make sustainable choices more normal and natural.

Hi Jessica, you have just graduated from Resilient Entrepreneurship at Holma Folkhögskola. Congratulations! Tell us, what is Resilient Entrepreneurship? 

– Thank you! Resilient Entrepreneurship is about being able to cope with change and to reduce vulnerabilities in our ever-changing world. It's about having a sustainable approach in what you do, both regarding purpose and type of business and in terms of organizing your work so that you can be flexible and change direction and adapt to new situations if needed. For me, this is applicable regardless of whether you are full-out entrepreneur or an employee. 

What made you interested in nudging and behavioral science in the first place?

– Studying human ecology and learning about the environmental problems we face made me want to learn why we don't act as much as we should or actually want to, and I wanted to know what can be done to change that. I first heard about nudging when I took a course in environmental psychology. I later realized that this is actually something I could work with as I'd like to make it easier for people to make better and more environmentally friendly choices. 

As the Membership Manager for the network, what added value are you aiming to bring to Nudging Sweden’s members?

– Besides being the contact person all members can turn to, I hope to find new ways to disseminate their project results to wide audiences. Both via outreach in our digital channels and PR opportunities and also via further developing the knowledge-sharing opportunities within the corporate/organizational membership part of the network. For example, the digital member meetings are great opportunities to share insights and develop new ideas!

What is your favorite nudge example?

– I especially like nudges that make it normal and natural to make more sustainable choices. For example using smaller plates to reduce food waste, placing vegetarian choices first at buffets or offering green energy as the default option. These types of nudges are easy to apply and you can easily use them to nudge yourself as well.

Contact Jessica Viktorsson here.

#ActOnClimate   #AWinWinWorld   #Nudging


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