Meet our new Project Manager!

Welcome to A Win Win World and Nudging Sweden Marcus Svinhufvud! 
- Thank You! 

Which are the most exiting sustainability trends right now?
The imminent replacement of coal, fossil fuel and plastics, which is having an impact in all sectors of society. It is an important trend as it is catching the interest of large groups of the population, and forcing companies to look to other options. 

What made you interested in nudging and behavioral science in the first place?
It is a creative, clever and fun way of changing behavior and being able to influence change towards a more sustainable society. I find it interesting that the perceived picture of peoples ability of rational thinking, rarely mirror the decisions we make in real life situations.  

What added value are you aiming to bring to the organization? 
I bring a lot of experience from sales, marketing and media, and have worked with a lot of organizations that have made sustainability part of their core business.
So I think that I bring a lot of knowledge in what makes sustainability not only something necessary for the environment and well-being of humankind, but also how it can bring profitability and good business to organisations. 

What is your favorite nudge?
I really like nudges that use humor, like for instance "The worlds deepest garbagebin" It has great potential, not only because of the results of the nudge itself, but also as a method of marketing, and communication. A really good short film can reach audiences far and wide, and fast. 

Contact Marcus at


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