Meet our new team member Rosanna Ljungren!

Say Hi! to our new colleague Rosanna Ljungren! Rosanna shares her time between Stockholm and Copenhagen and is joining our team as Project Manager. She will be working with our concept NudgeWorks for sustainable workplaces.

Welcome to A Win Win World and Nudging Sweden Rosanna!
- Thank you!

What do you think are the most exciting sustainability trends right now?
- What interests me most in the sustainability debate at the moment is how the language we use when we talk about the environment directly impacts our relation to it. I believe we need to change the basic narrative that we have about climate change. What would happen, for instance, if we started talking about nature in terms of gifts rather than resources? Behavioral science has a lot to tell us about the power of metaphors and narrative, and I find that fascinating.

What made you interested in nudging and behavioral science in the first place?
- I studied philosophy, HR and cognitive science and worked with research on decision making, specifically a phenomenon called Choice Blindness. From there the leap to nudging is not very big. At first however, I think what spoke to me was my curiosity about the human mind and how we can “nudge ourselves”, so to speak, into feeling how we want to feel and doing what we want to do.

What added value are you aiming to bring to the organization? 
- Well, entering the business world from the realms of academia, I will definitely be able to add value to the theoretical side of our work. I have a profoundly driven ambition to put my theoretical experience to good use in our projects and work closer to people that may benefit from it. That’s something I missed as a researcher. I also bring experience within project management and I look forward to combining these two interests in a way that’s promoting our cause.

What is your favorite nudge?
- I’m fond of funny nudges, and for this question I think I will have to go with a classic: the urinal fly

Get in contact with Rosanna >

Interested in joining our team? We are hiring! 
Read more about our openings here > 


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