A Win Win World is now Nudgd!

A new look and name but our mission is the same – Sustainable Choices Made Easy. 
Together with you, we create sustainable behaviors for a sustainable world. Our planet is at the core of who we are and we continue take action towards the Sustainable Development Goals, building the world’s leading platform for hands on solutions that make sustainable choices easy.

For the latest news join us on our new journey at Nudgd.io


The results are in and the pigeons happy! Colorful signs and ashtrays plus humorous messages worked 70 % better than ordinary black ashtrays. Here you'll find everything about the nudging study and the results. 

A nudge is a friendly, little push towards a behavioural change. Nudging Sweden is a network that aims to initiate, manage and promote behavioural change for a sustainable future. 

We are moving our business area  Tech4Good and our advisory services to a new brand. Nudgd AB is the name of our new sister company.

Nudgd offer digital solutions and advisory within the field of behavioral science. By using nudging we make sustainable choices easy and take action towards the Global Sustainable Development Goals.

How do you design a workplace to encourage sustainable choices?  We are launching a new concept to help nudge both employers and employees into more sustainable choices at work.

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A Win Win World | Sustainability, resource efficiency, climate stability