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Hi Rustan, welcome to our team!
Thank you, I’m super excited! 

What do you think are the most exciting sustainability trends right now?
There are many interesting trends right now but one of the most exciting ones is the trend were young people are more and more interested in taking a stand, not only in their personal life but also in their professional life. They are not interested in working for companies that don't commit to the Sustainable Development Goals.

What made you interested in nudging and behavioral science in the first place?
I’ve been teaching and lecturing about climate change, the environment and human behavior for more than a decade now. But I have over the years been more and more aware of the fact that we don’t really need more information. We need change. And we need help to change. That’s why I now decided to dedicate myself to help people and organizations to change.

What added value are you aiming to bring to the organization? 
I’m a storyteller by heart. And this will be core in everything I will do for the organization, whether it is in my roll as Client Relations Manager or as speaker and educator. I love to inspire to change.

What is your favorite nudge?
The ones you don’t perceive as a nudge but still works as a nudge.

*Rustan will start working with us officially on September 16th.