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What do you think are the most exciting sustainability trends right now?
Since I come from a tech and start-up background, there are a lot of very exciting trends in technology for sustainability right now. One example is autonomous electric vehicles that can reduce emissions and decrease the number of accidents in combination with new business models and the sharing economy that has the potential to reduce the natural resources for producing new vehicles since not everyone needs to have their own car. 

What made you interested in nudging and behavioral science in the first place?
To make paradigm shifts happen, behavioral change is key, and to quote Einstein: "We cannot solve our problems with the same thinking we used when we created them." While studying personal development I came across the use of behavioral science in many different ways and when I first heard of nudging I became curious about how it can be used for making us better humans.

What added value are you aiming to bring to the organization? 
I believe that I will add new perspectives and ideas as an engineer and entrepreneur. My main focus will however be on the digital solutions, adding my experience and knowledge of taking digital platforms to the market. 

What is your favorite nudge?
I like smart, simple solutions and also have a keen spot for geometrical art, why I really like the visual illusion crosswalks, designed to slow down traffic.