We are proud to congratulate our colleague Marcus Svinhufvud who has been elected as Deputy Mayor of Nynäshamn! Well done! 

Article in Swedish below: 

PS. This means we are looking for a new Project Manager to join our team! Are you our next colleague? Read more here >

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24 hour live broadcast will focus on climate and  health.  Climate Reality Chairman and former US Vice President Al Gore is set to host The Climate Reality Project’s eighth-annual 24 Hours of Reality broadcast on
December 3-4, appearing alongside some of the world’s most recognized celebrities, elected officials, and thought leaders to call attention to the climate crisis and how we solve it.

This year’s broadcast, 24 Hours of Reality: Protect Our Planet, Protect Ourselves, will explore how the climate crisis is threatening human health worldwide. Here is the broadcasting schedule for Europe. 

On December 4 th at 3:00pm CET, the broadcast will feature Spain. With summer heat waves putting massive amounts of the population at risk, Spain has recently pushed hard toward embracing renewables. The hour will feature a live Q and A with Dr. Maria Neira of the World Health Organization.

At 4:00pm CET, the broadcast will feature Scandinavia. With a focus on Sweden, Denmark, Finland and more, we’ll take a look at some of the world’s leading adopters of renewable energy. The hour will feature a performance by pop artist Robyn, a conversation between Al Gore and President Sauli Niinistö of Finland, an exploration of an island community showing the world the potential of clean energy, and a conversation with Dr. Johan Rockstrøm, co-director of the Potsdam Institute for Climate Impact Research.

At 5:00pm CET, the broadcast will feature Germany. While Germany has long championed clean energy, its commitments haven’t made it immune to the health effects of the climate crisis. The hour will feature a live presentation by Vice President Al Gore, along with a conversation with Eckart Würzner, mayor of Heidelberg, who has spearheaded the city’s ambitious emissions targets.

At 6:00pm CET, the broadcast will feature France. As host to the groundbreaking COP21 meeting in 2015, France is now seeing the health impacts of the climate crisis in everything from heat related deaths to dengue fever on the rise. The hour will feature a live interview with Helena Molin Valdes of the United Nations Environment Program and a live presentation by
Vice President Al Gore.

At 7:00pm CET, the broadcast will feature Poland. As world leaders reconvene this December in Katowice, Poland, for the United Nations’ annual session on the climate crisis, the goal is stronger action. The hour will feature live interviews from notables and in-depth Q and A on the
COP 24 session, a live performance by Marcin Patrzalek, a live slideshow by Vice President Al Gore, and a look at the consequences of particulate air pollution and rising sea levels threatening the country.

At 8:00pm CET, the broadcast will feature the United Kingdom. From floods to infectious disease, the UK is experiencing the health consequences of a warming world, as well as dangerously high levels of air pollution despite reduced reliance on fossil fuels. This hour features a live performance by musical artist Arlissa, a live slideshow by Vice President Al Gore, and a conversation with Dr. Nick Watts, head of the Lancet Countdown, which tracks the relationship of and progress on health and climate change.

“Our health depends on the health of the planet,” said Al Gore.
“The climate crisis is not an abstract issue; it has direct impacts on us and the people we love the most. I’m looking forward to exploring the climate and health connection on this year’s 24 Hours broadcast and to discussing how we can take bold and ambitious action to ensure that future generations can live long, healthy lives full of opportunity and promise.

Since last month’s release of the IPCC’s Special Report on Global Warming of 1.5C underscored the need for a rapid transition away from fossil fuels to limit the worst impacts of the climate crisis, the world has been focused on what a warming Earth means fo ourselves and our families. More and more people planet-wide are beginning to see how fossil-fueled climate change leads to growing health threats from increasingly dangerous storms to spreading diseases to shrinking food and water supplies.
24 Hours of Reality: Protect Our Planet, Protect Ourselves will bring the world together to explore these many threats and highlight the clean energy solutions that can help us create a healthier, more prosperous future for us all.

Solving the climate crisis is no longer just about creating a healthier, better world for future generations. It’s also about making sure that the people on Earth today – our family, friends, and neighbors – can live without serious and existential threats to public health,” said Climate Reality President and CEO Ken Berlin. “

The good news is that clean energy solutions are here now. A transition to renewable energy isn’t just good for our economy; it’s necessary for the
health and well-being of billions around the world.

Produced by Peter Green, Danielle Addair and Steve Addair of ShoulderHill Entertainment, this year’s 24 Hours of Reality will air live from Los Angeles beginning on Monday, December 3 at 9 PM EST / 6 PM PST. The show will travel around the globe, highlighting unique regional health impacts and celebrating local, national, and international efforts to implement meaningful
climate solutions. The program will also broadcast two hours live from locations in China and India.
The full list of television broadcast partners will be available closer to the broadcast date at 24HoursofReality.org. The show will also be available live via online streaming at YouTube and through a network of social distribution partners, including via Facebook Live and others.
Global transmission feed is being provided by Intelsat, operator of the world’s first Globalized Network and leader in integrated satellite communications.

For more information, visit www.24hoursofreality.org, and watch a preview of the broadcast here.

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A Win Win World and Nudging Sweden is currently looking for an intern who is passionate about sustainability, intrigued by nudging and deeply interested in digital communication.

About us
A Win Win World is a global platform to get more action for a sustainable future. By co-creation, behavioral change and arranging meeting places, we create action and measurable results for a resource efficient sustainable future.

We work with methods such as co-creation and nudging (behavioral science). We analyze sustainability challenges, identify innovative keys to action and help to make sure that they become reality and turn into measurable results and true return on investment.

An internship with A Win Win World is a unique opportunity to be a part of a fast growing organization with an entrepreneurial spirit. You will assist in the running of our social media accounts and digital channels, striving to drive traffic, raise brand awareness and achieve participation. This is a remote position, meaning you can work from your home or wherever you feel comfortable. Occasional travels within Sweden might be required (approx. 1-2 per month). This is a non-paid internship (costs related to your work or travels will be covered) starting as soon as possible.


  • Daily maintenance of Facebook page, Facebook groups, YouTube, LinkedIn and Twitter accounts
  • Managing digital media
  • Assist in creating inspiring content for our digital channels: newsletters, funnels, social media, videos, webinars etc.
  • Assiting in analysis of social media marketing data and digital marketing data.
  • Assisting in online marketing and strategy
  • Assisting in promoting and creating digital campaigns and the launch of new online presences
  • Customer support

Skills & Requirements

  • Available part-time for at least 10 weeks.
  • Communicative and passionate about sustainable development
  • Student or graduate with digital media, journalism, communications, e-commerce or similar experience/background
  • Fluent in Swedish and English, written as well as verbal
  • Active on social media. Must have had your own account on Facebook, LinkedIn and Twitter for at least a year and be up to date with the latest features of each platform.
  • Knowledge in graphic design and photo editing tools such as Photoshop and InDesign or similar is desired but not a requirement.
  • Knowledge concerning user interface and user experience is desired but not a requirement.
  • A curious mind and a will to stay up to date with the latest trends, news and algorithm changes in the social media landscape.
  • Ambitious and prepared to work with tasks of both high and low grade of complexity.


Tell us why you want to be our next team member! Apply by sending your CV and cover letter to: Katharina Paoli at katharina@awinwinworld.com

Image credit: Lewislbonar (CC BY-SA 4.0)

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We’re very proud to present our Co-Founder and Managing Director Katharina Paoli as one of the Keynote speakers at the ChangeNOW international summit for change in Paris.

The summit is this weekend, and it’s one of the biggest sustainability summits in Europe, attracting environmental enthusiasts from all over the globe. The summit pays homage to all the inspiring individuals inventing new solutions, rethinking businesses, and challenging the status quo. The ChangeNOW initiative simply celebrates all of those who are brave enough to make real change happen, and shape the future of our planet - they’re our changemakers. The severity of the environmental crisis needs to be acted upon, not only thought about.

Over the two days, speakers will be addressing the most urgent global issues in inspiring and engaging sessions including the best innovators, entrepreneurs and thought leaders in the world; one of them being Katharina. The summit will be followed by a Changemaker-dinner under the patronage of Mr. Emmanuel Macron, President of France.
Brave environmental enthusiasts are often marginalized but the summit puts them in a well-deserved spotlight, since it’s time to to make change happen, NOW!

Read more: www.changenow-summit.com

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Nudging cigarette butts into ashtrays, Sysav

Photo: Andreas Offesson, Sysav

Tommorow is World Cleanup Day and, in Sweden, Håll Sverige Rent-dagen. On this worldwide day against littering, we are happy to announce the results from our cooperation with the waste management company Sysav, which operates in the Skåne region in southern Sweden. Together we built upon A Win Win World's previous work on cigarette littering in Gothenburg. We developed a nudge concept consisting of clearly visible ashtrays and ground paintings as well as a cute Nicotine Rabbit (which rhymes in Swedish) on a sign saying ”Please stub out in the ashtray. The Nicotine Rabbit is trying to quit smoking.”

The big takeaway from our pilot study in the cities of Lund, Ystad and Trelleborg is summed up by Ann Thorén,  project manager at Sysav:

– The results are very positive. The number of cigarette butts on the ground decreased by 56 percent during the six project weeks. This translates into approximately  1 100 cigarette butts being discarded in ashtrays instead of on the ground. 

Moreover, this difference between bus stops with the nudge concept installed and our control bus stops, where we only put up regular ashtrays, grew over time. It is thus clear that camouflaging ashtrays into their surroundings is a poor strategy – conversely, they should be made highly visible.

– Nudging is about making it easy to make a better choice. It is fantastic to see how small simple cost-effective nudges can give people a friendly push to better behavior and better environment, said Katharina Paoli, Managing Director at A Win Win World.

For more details, for images and for the project report, go to the case page:

The nudge concept was awarded the Most Effective prize in Nudge Awards 2018, a prestigious international competition.

The nudge concept, leading cigarette butts to ashtrays

Photo: Carina Eklund, Trelleborg Municipality

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The Global Climate Action Summit brings leaders and people together from around the world to “Take Ambition to the Next Level.” It is a moment to celebrate the extraordinary achievements of states, regions, cities, companies, investors and citizens with respect to climate action.
It will also be a launchpad for deeper worldwide commitments and accelerated action from countries—supported by all sectors of society—that can put the globe on track to prevent dangerous climate change and realize the historic Paris Agreement.
States and regions, cities, businesses and investors are leading the charge on pushing down global emissions by 2020, setting the stage to reach net zero emissions by midcentury.​​

Our founder and Managing Director Katharina Paoli is a member of Al Gore's Climate Reality Leadership Corps and will be attending the Summit. Follow us on facebook for news and live updates from San Francisco September 11-14. 


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A Win Win World’s nudge to tackle cigarette litter in the City of Gothenburg wins the international prestigious competition Nudge Awards 2018. The winning concept combining orange ashtrays, cute animals and a dose of humor proved to be 70 percent better than the traditional black ashtrays often seen in cities all over the world. 

– This is a great recognition for the project and also for nudging as a method for sustainable behavioural change. We are looking forward to help more cities use innovative ideas to reduce littering and tackle other behavioural challenges, says Katharina Paoli, Managing Director at A Win Win World.

Since the autumn 2016 A Win Win Win World and the city of Gothenburg have carried out two different pilot studies to nudge cigarette litter off the streets. Cigarette litter is a large environmental, aesthetic and budgetary problem the city struggles with. In Sweden, litter from tobacco-related products make out 80 percent of all waste in the streets.

The city decided to try something new and enlisted A Win Win World's expertize in behavioural design to come up with new innovative ideas and a bit of the glimt-in-the-eye-humor that the city of Gothenburg is known for. Signs with a cartoon pigeon were set up with the message “Please stub out in the ashtray, the pigeons are trying to quit smoking”. The ashtrays were also painted orange to increase their visibility. The stunning results showed that the ashtrays with the nudge worked 70 percent better than plain black ashtrays. Now other Swedish cities like Lund, Trelleborg, Ystad and Nyköping have been inspired from the results in Gothenburg and recently set up their own signposts with cute animals asking people to help them quit smoking. 

– It has proved to be an appreciated and efficient method, says Stefan Risedahl, Project Manager, City of Gothenburg.

The project won in the category Most Effective in Nudge Awards 2018. Nudge Awards recognizes the greatest examples of applied behavioural science every year. The jury consisted of renowned scientists like Dan Ariely, Diana Fleischman and Alain Samson. Previous jury members include the 2017 Nobel Prize in Economics laureate Professor Richard Thaler.

Read more about the study and the results here >

Special thanks to

Our special thanks goes to the team at City of Gothenburg - Safe, beautiful city and to Demos Helsinki, Städarna Partille, Zenit Design and Mindcamp for great collaboration. 

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A Win Win Worlds founder Katharina Paoli is joining Al Gore and Climate Leaders from all over Europe for the upcoming Climate Training in Berlin June 26-28.  Katharina will be serving as a mentor for The Climate Reality Leadership Corps. 

In 2006, Nobel Laureate and former U.S. Vice President Al Gore got the world talking about climate change with the Academy Award-winning film - An Inconvenient Truth. It was just the beginning of a climate revolution, and later that year, he founded The Climate Reality Project to take the conversation forward and turn awareness into action.

The Climate Reality Leadership Corps is a global network of leaders, trained by Mr. Al Gore himself, committed to taking on the climate crisis and solving what is far and away the greatest challenge of our time. 

The program takes great leaders and makes them exceptional, providing the training in climate science, communications, and organizing to tell the story of climate change and inspire communities everywhere to take action. The result is a dynamic group of world-changers shaping the conversation on climate in forums from family dinners to international summits and building a 21st-century movement for solutions.

To find out about more about Climate Reality Leader Corps and the upcoming training in Berlin please visit www.climaterealitytraining.org

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We have updated our datapolicy according to GDPR. Please take a moment and read through it. If you have any questions please don´t hesitate to send us an email to admin@awinwinworld.com. Thank you.  

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You are the new Membership Manager for our network Nudging Sweden.
What made you interested in nudging and behavioral science in the first place?

- Originally studying to be a psychologist, I realized that what I really wanted was to use my knowledge to impact behavior on a broad scale, for the benefit of all. I changed my curriculum into a bachelor's degree in psychology, focusing on the impact of values on green consumption. It's very exciting to be part of this new wave of applying behavioral science to the sustainability field, using the insight that humans aren't rational beings that make informed decisions at all times but can, and often need, to be nudged into a behavioral change. 
What added value are you aiming to bring to the organization? 

- Being academically rooted in many of the psychological mechanisms that enable nudging, I hope to contribute somewhat to the scientific depth in the organization. I am also passionate about empowering sustainable solutions for the benefit of all and I am happy to contribute this passion at A Win Win World and Nudging Sweden, both internally in the work team and in the way we do business. 
What is your favorite nudge?

- My favorite nudge right now is probably the one where people recycle their disposable coffee cups to a greater extent if their name is written on the cup.  Using something as fundamental and simple as personal identity and the fact that we appraise objects that we identify with higher, this is such a thrilling example of the great potential and resource-efficiency of nudging! 

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Welcome to A Win Win World and Nudging Sweden Marcus Svinhufvud! 
- Thank You! 

Which are the most exiting sustainability trends right now?
The imminent replacement of coal, fossil fuel and plastics, which is having an impact in all sectors of society. It is an important trend as it is catching the interest of large groups of the population, and forcing companies to look to other options. 

What made you interested in nudging and behavioral science in the first place?
It is a creative, clever and fun way of changing behavior and being able to influence change towards a more sustainable society. I find it interesting that the perceived picture of peoples ability of rational thinking, rarely mirror the decisions we make in real life situations.  

What added value are you aiming to bring to the organization? 
I bring a lot of experience from sales, marketing and media, and have worked with a lot of organizations that have made sustainability part of their core business.
So I think that I bring a lot of knowledge in what makes sustainability not only something necessary for the environment and well-being of humankind, but also how it can bring profitability and good business to organisations. 

What is your favorite nudge?
I really like nudges that use humor, like for instance "The worlds deepest garbagebin" It has great potential, not only because of the results of the nudge itself, but also as a method of marketing, and communication. A really good short film can reach audiences far and wide, and fast. 

Contact Marcus at marcus@awinwinworld.com

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Welcome to A Win Win World and Nudging Sweden Gustav Stenbeck!
- Thank you! 

What do you think is interesting about nudging and behavioral science, when it comes to sustainability?
– Getting people to do the little things right is incredibly important as all the little things add up to something BIG. Nudging plays an integral part in making it easy for people to do the right thing. Sustainability is often focused on what you should not do. Nudging changes the perspective into what to do instead.
What experiences do you have about working with nudging as a method?
– I've worked with nudging in many ways during my years in sustainability. The biggest impact I've experienced was when we changed the size of the plates at the food buffets at Nordic Choice Hotels. Reducing the diameter by 3 centimeters meant 20 percent less food wasted.
As an entrepreneur and a business angel, what added value are you aiming to bring to the organization?
– Nudging is about finding the innovative solution to a problem. Entrepreneurship is the same. I hope to bring the combination of innovation and execution to A Win Win World. As an entrepreneur, that's what I do all day. Every day.
What is your favorite nudge example?
– A part from my plate story above? Personally, I love the dancing traffic light. Everytime I see it, it gets me. It's a beautiful solution to a big problem and it was derived by a very clear methodology. It shows, very clearly, how nudging as a principle can be applied to almost any problem.

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Hi Catrin! Welcome to A Win Win World! 
- Thank you! 

As a journalist and editor you have written about sustainability for over 15 years. Tell us, which are the most exiting sustainability trends right now?
- I think it is really interesting that energy from the sun now is cheaper than energy from oil and coal in many places around the world. The energy revolution is on its way! Lots of people want clean energy and all over the world the civil society and cities prosecute against big oil companies and states for violations against the climate and human rights. 
I also think the circular economy as a mindset will create a lot of opportunities – and of course I can see a big potential in nudging.

What made you interested in nudging and behavioral science in the first place?
- I wrote an article about nudging and I also engaged A Win Win World as speaker at a conference I worked with. I think nudging is a brilliant way of helping people to make better and more sustainable choices. 
At home I use small plates because I do not want to throw away food nor gain to much weight. I also serve my kids vegetables, like carrots and cucumbers before dinner, while they still are hungry, because I want them to eat more green stuff.

You will manage the communication at A Win Win World and Nudging Sweden. What added value are you aiming to bring to the organization? 
- I would like to make it easier for people to make better and more environmentally friendly choices. And I want more organizations to use nudging as a tool. To achieve this, communication about the advantages of nudging is necessary. My mission is to spread the word! I will work through our digital channels, for example with our new Youtube channel and with the knowledge-sharing opportunities within the Nudging Sweden network. I will also help our clients with with strategic framing of messages and communications in our projects. If you have any questions or suggestions, please send me an email. 

What is your favorite nudge?
- I think it is very clever to offer the best choice as a default option, for example green energy as the standard choice provided by the utility
company, or vegetarian dishes topmost on the menu. I think people are a bit lazy, including myself, so everything that makes the good choice the easiest one is on my favorite list. 

Contact Catrin at catrin@awinwinworld.com

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This project is in Swedish:

Nytt nudgingprojekt - är din arbetsplats den vi söker?

Svårt att få kollegorna att lägga rätt i återvinningen? Blir du irriterad när du ser hur många fimpar och tuggummin som ligger på marken utanför entrén? Borde ni egentligen inte ta ett samlat grepp för att få fler att cykla till jobbet? Glömmer du ofta att stänga av datorn före du går, trots att du vet att du borde? Hur motiverar man sig själv och andra att ta trapporna istället för hissen? Du är inte ensam. Och din arbetsplats är långt från den enda som skulle må bra av en vänlig knuff mot fler hållbara val. 

Inom både miljömässig, social och ekonomisk hållbarhet finns mycket forskning kring nudgar som har stor potential att göra just arbetsplatser bättre och mer hållbara. Exemplen ovan är bara några beteenden där det finns beprövade studier som visar att nudging kan hjälpa till. Vill vi ta vara på och göra det enkelt för både arbetsgivare och medarbetare att göra hållbara val på arbetsplatsen. Därför lanserar vi nu ett nytt koncept för nudging på arbetsplatsen! 

Hör av er till rosanna@awinwinworld.com och anmäl ert intresse. 

nudging på arbetsplatsen
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Project film in English

Project film in Swedish

Go to our project page to read the full report along with interviews and photos. 

Media about the study will be published on our Press page.

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