2018 > 09

We’re very proud to present our Co-Founder and Managing Director Katharina Paoli as one of the Keynote speakers at the ChangeNOW international summit for change in Paris.

The summit is this weekend, and it’s one of the biggest sustainability summits in Europe, attracting environmental enthusiasts from all over the globe. The summit pays homage to all the inspiring individuals inventing new solutions, rethinking businesses, and challenging the status quo. The ChangeNOW initiative simply celebrates all of those who are brave enough to make real change happen, and shape the future of our planet - they’re our changemakers. The severity of the environmental crisis needs to be acted upon, not only thought about.

Over the two days, speakers will be addressing the most urgent global issues in inspiring and engaging sessions including the best innovators, entrepreneurs and thought leaders in the world; one of them being Katharina. The summit will be followed by a Changemaker-dinner under the patronage of Mr. Emmanuel Macron, President of France.
Brave environmental enthusiasts are often marginalized but the summit puts them in a well-deserved spotlight, since it’s time to to make change happen, NOW!

Read more: www.changenow-summit.com

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Nudging cigarette butts into ashtrays, Sysav

Photo: Andreas Offesson, Sysav

Tommorow is World Cleanup Day and, in Sweden, Håll Sverige Rent-dagen. On this worldwide day against littering, we are happy to announce the results from our cooperation with the waste management company Sysav, which operates in the Skåne region in southern Sweden. Together we built upon A Win Win World's previous work on cigarette littering in Gothenburg. We developed a nudge concept consisting of clearly visible ashtrays and ground paintings as well as a cute Nicotine Rabbit (which rhymes in Swedish) on a sign saying ”Please stub out in the ashtray. The Nicotine Rabbit is trying to quit smoking.”

The big takeaway from our pilot study in the cities of Lund, Ystad and Trelleborg is summed up by Ann Thorén,  project manager at Sysav:

– The results are very positive. The number of cigarette butts on the ground decreased by 56 percent during the six project weeks. This translates into approximately  1 100 cigarette butts being discarded in ashtrays instead of on the ground. 

Moreover, this difference between bus stops with the nudge concept installed and our control bus stops, where we only put up regular ashtrays, grew over time. It is thus clear that camouflaging ashtrays into their surroundings is a poor strategy – conversely, they should be made highly visible.

– Nudging is about making it easy to make a better choice. It is fantastic to see how small simple cost-effective nudges can give people a friendly push to better behavior and better environment, said Katharina Paoli, Managing Director at A Win Win World.

For more details, for images and for the project report, go to the case page:

The nudge concept was awarded the Most Effective prize in Nudge Awards 2018, a prestigious international competition.

The nudge concept, leading cigarette butts to ashtrays

Photo: Carina Eklund, Trelleborg Municipality

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The Global Climate Action Summit brings leaders and people together from around the world to “Take Ambition to the Next Level.” It is a moment to celebrate the extraordinary achievements of states, regions, cities, companies, investors and citizens with respect to climate action.
It will also be a launchpad for deeper worldwide commitments and accelerated action from countries—supported by all sectors of society—that can put the globe on track to prevent dangerous climate change and realize the historic Paris Agreement.
States and regions, cities, businesses and investors are leading the charge on pushing down global emissions by 2020, setting the stage to reach net zero emissions by midcentury.​​

Our founder and Managing Director Katharina Paoli is a member of Al Gore's Climate Reality Leadership Corps and will be attending the Summit. Follow us on facebook for news and live updates from San Francisco September 11-14. 


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